Your sales funnel – also known as your revenue funnel or sales process – leads prospective customers through their buying journey. A well designed and properly executed sales funnel has four stages: awareness, interest, decision, and action. And it helps a business to convert their leads into paying customers. It’s important – and not easy […]
How to Build a Successful Sales Funnel [Infographic] Read More »
The war for talent has pushed the focus onto the candidate experience. A big part of candidate experience is candidate messaging. The “candidate as consumer” mindset combined with the rise of AI and automation has led to a lot recruiting tech investment for candidate messaging. Here are 10 stats about candidate messaging that recruiters need
10 Stats On Candidate Messaging Every Recruiter Should Know [Infographic] Read More »
Companies who have implemented referral partner software to automate partner referrals and incentives are using it to help meet growth objectives by leveraging smaller partners, qualifying potential resellers and continue to get revenue from resellers who can’t transform to a SaaS delivery model. And as more companies start to diversify partner relationships and automate this
What Types of Partner Referrals Are Driving New Deals? [Infographic] Read More »
It’s rare to see a person without a smartphone nowadays. Everywhere you go, people are on their phones reading the news, watching movies or videos, listening to music, shopping, and many other things. There are over 2.6 billion smartphone users worldwide and if we all think about it, these people have definitely encountered advertisements or
How Mobile is Changing the World of Blogging and Marketing Read More »
Every business, from every sector, is being pushed towards the cloud. Flashy headlines are constantly declaring the panoramic cloud takeover, and they’re backed by some compelling statistics. But is the cloud hype clouding business decisions? There’s a dark side to the cloud, and it’s not commonly talked about. It’s understandable why: IT professionals risk sounding
Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of
Free Resources, Tools & Apps Every Content Marketer Needs Read More »
The evolution of email marketing has happened on a fast track and marketers are battling hard to keep their subscribers engaged in their emails. Boring and monotonous emails do not grab people’s attention anymore. With waves of emails flooding the customers’ inbox and their reduced attention span, it is necessary that you grab eyeballs with
Revamp your Campaigns with Attractive Text Styling [Infographic] Read More »
Virtual reality has been touted as the “next big thing” over the past few decades, recent advancements in graphics, motion sensors, and mobility have finally paved the way for a new wave of VR headsets—tethered to PCs, smartphones, and gaming consoles—to reach a wider range of mainstream consumers. In addition to all of this going
Influencer marketing is a type of digital marketing that can help brands connect with their target audience through influential people. Influencers are individuals who have a large number of followers on social media. Those followers trust them for their knowledge and expertise in specific industries or niches. Brands partner with these influencers to increase brand
Build Relationships With Influencers, Not Businesses [Infographic] Read More »
The advent of the Internet made instant worldwide communication commonplace. As the old saying goes, where there is communication there is commerce. The natural outcome of the reach and availability of the web was e-commerce. Using content to boost your e-commerce sales is a strategy that is now used by many business owners to reach
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