About a month has passed. And I haven’t gotten on a plane. Or gone to a conference. But I still got the opportunity to speak with Clate Mask. We discussed the two-year transformation his company InfusionSoft went through to become Keap. I eagerly anticipated this conversation. After all I have known Clate and followed InfusionSoft for […]
Leadership Harder to Transform Than Products and Platforms Read More »
Infusionsoft is now known as Keap. And Keap has a new smart client management software product built specifically for small businesses. The Keap rebranding and launch is specifically designed to appeal to the large market of small home based businesses as well as those in the professional and personal service industries that have been previously
Infusionsoft Rebrands as Keap, Streamlines Tasks for Small Businesses Read More »
How did small business owners market their businesses in 2017—and what do they plan to do differently in the coming year? Infusionsoft’s annual Small Business Marketing Trends Report has some answers, including both good and bad news for small business owners. Small business owners’ top marketing goals are getting new customers (31%) and retaining existing
Is Your Business Keeping Up With Digital Marketing Trends? Read More »
There’s no question that we have more apps and software as a service (SaaS) tools at our disposal today than ever before. If there’s a function your business does or needs to do, there’s a good chance someone has an app or cloud-based service ready to help you out. In fact, some business leaders get
NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike.
How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships Read More »
