Innovate

Why Freshbooks’ CEO Started a Secret Company to Compete with His Existing One

Innovate, SEO BLOG /

Eighteen months ago, FreshBooks CEO Mike McDerment did something that might blow your mind. In secrecy, he started a brand new company to compete with his existing one. Finding Space to Experiment. In my recent interview with McDerment, he described a moment in the winter of 2013 when he had been feeling uneasy about the steady growth of his […]

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This Gmail Tool Lets You Spy on Who is Opening Your Emails

Innovate, SEO BLOG /

Read receipts are nothing new. Snapchat, LinkedIn, and Instagram all inform users when someone reads or opens their message. However, there’s one service without the mainstream feature baked-in – Gmail. As a serial entrepreneur with a burning desire (translation: selfish want) to know whether my tactfully crafted content has been opened, being in the unknown was a problem

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Duracell’s Snarky Super Bowl Tweet Reinforces 3 Major Marketing Lessons

Innovate, SEO BLOG /

The Philadelphia Eagles have been crowned world champions and Super Bowl 52 is officially in the books. With commercials this year costing an average of $5M for a 30-second spot, it’s not surprising to see many brands shy away from the price-tag. However, that didn’t keep some of them from still getting in on all

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This One Sentence Summarizes The Entire Millennial Generation

Innovate, SEO BLOG /

Ambition is an admirable trait. Impatience is not. I am a Millennial. I am 27 years old. Most of my friends are Millennials. My peers are, of course, Millennials. So, in terms of “the great debate” of what makes a successful (or unsuccessful) “Millennial,” I see what works and what doesn’t based on the performance of those around

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How Science Explains Why People Exaggerate Their Contribution to the Team

Innovate, SEO BLOG /

Try this experiment: Ask each member of a team who has just achieved a milestone what was their contribution to that achievement, in percentage. Ask them independently. Then add those percentages up. You would expect to get 100 percent, right? In reality, you are likely to get more than 100 percent. Sometimes much more.  Why does

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