Innovation and Trends

What are fashion retailers doing to combat environmental costs? – Econsultancy

The fashion industry is worth $32bn to the UK economy according to the CEO of the British Fashion Council, with the country employing around 890,000 people across a wide range of fashion-related jobs. But while it’s undoubtedly a thriving industry, there is a much bigger price to pay for the privilege of fast and affordable […]

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A day in the life of… Tech Director at Byte, a marketing technology agency – Econsultancy

This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots. That’s because we are interviewing a tech lead at Byte, an agency that focuses on emerging technology. Meet Isabel Perry… Please describe your job: What do you do? Isabel Perry: Director of Technology at Byte –

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10 examples of the Internet of Things in healthcare – Econsultancy

The next decade may well see a revolution in the treatment and diagnosis of disease. The Internet of Things (IoT) has opened up a world of possibilities in medicine: when connected to the internet, ordinary medical devices can collect invaluable additional data, give extra insight into symptoms and trends, enable remote care, and generally give

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Ashley Friedlein’s marketing and digital trends for 2019 – Econsultancy

Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see

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Despite holiday gains, the future of voice is uncertain – Econsultancy

Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail. But despite the possibility that voice could soon be near-ubiquitous, many questions remain

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Six digital trends set to disrupt financial services in 2019

The financial services industry is one of the industries that has been most impacted by digital disruption, and 2018 saw numerous significant trends and developments. Here are six that are of the most importance to financial services decision-makers and marketers heading into 2019. 1. Financial institutions are focusing on customer experience, data-driven marketing and personalisation

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What is Thailand 4.0, and how is it changing the Thai digital landscape?

Thailand is one of Southeast Asia’s largest markets (pop. 69 million), yet its digital achievements are not well known outside of the region. A recent government initiative, Thailand 4.0, is aiming to move Thailand toward a tech-centric ‘value-based economy’. To find out more about the changes happening in Thailand, Econsultancy recently held an event in

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How to successfully harness the power of a startup-corporate partnership

There are numerous examples of corporates and start-ups that have formed partnerships to the huge benefit of both parties. When Coca-Cola teamed up with on demand stocking start-up Wonolo a few years back, for example, the result was a 75% cost reduction per outlet for Coke and a $5.7 million boost to Wonolo’s next funding

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Samsung’s Home Marketing Director on the future of smart homes & IoT

The Internet of Things (IoT) promises a world in which the most ordinary items in our homes will be able to predict our needs, adapt to our tastes and market to us in new and intelligent ways. But how much of a distant future is this world? Could it be closer than we realise? Samsung certainly

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