Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve. I am […]
Three tools providing actionable competitive research insight Read More »
This week, I returned from a two week trip back to my birth country of Scotland. I took the trip with my good friend, Sam Fiorella, who had wanted to do this trip for a few years (he was meant to do it two years ago for his 50th birthday). Given my own 50th is
Being In The Physical, and Turning Memories Into Moments Read More »
From the moment we can, until our moments are no more, we’re forever chasing shadows. As children, we chase the shadow of ourselves that the streetlight throws in front of us. As teenagers, we chase the impossible date with the most popular boy or girl. As adults, we chase the dream job that never happens,
The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by
Engagement Insights Easily Delivers Marketing Metrics You Care About Read More »
Last weekend, the city of Charlottesville in the U.S. saw an eruption of violence, led by hate, bigotry, and white supremacists. It led to the murder of a 32-year-old woman named Heather Heyer, and dozens more injured, when a speeding car was deliberately driven into a crowd of anti-fascist protesters. Two state troopers also died,
/endsarcasm I could just leave this post here, and it’d be enough for my take on the news that Google+ (yeah, remember that?) is removing share counts from its sharing button. Much like Twitter did a couple of years back, Google’s platform will no longer show how man times your post or article has been
The other day, I had an interesting conversation with a friend of mine who I first met via social media, but has become a close confidante and teacher. We were talking about the various changes we’ve seen in the time we’ve known each other (close to 10 years now) and how these changes have impacted
You Don’t Have to Write About Marketing to Be a Marketer Read More »
As social networks continue to try to outdo each other with new features, one of the most popular additions has been that of live video. Facebook, Twitter, Instagram are increasingly putting the focus on video content, with reports that Facebook could be video-only by 2020. It’s understandable that video could become the de-facto method of content
