If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. […]
9 Tips for Creating Instagram Video Ads that Generate Sales Read More »
Running a Facebook ad campaign correctly can drastically increase your conversion rates, the number of website visitors and your overall success. But getting your ads to be successful on this popular social media platform and knowing what ads to run and where can take some time and money. Of course, as with all advertising, you
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases. Whilst it remains impossible to add functioning links to standard image captions, accounts can now introduce external links via shoppable posts, stories and feed ads.
Why Instagram product landing pages must be seamless (an Avon case study) Read More »
No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page
Small Businesses Share What Features Worked Best For Them Read More »
It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018. 1. Automate, automate, automate. Almost 50% of small business owners spend
Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. There are tons of ways business owners can capitalize on the season, from setting
The term “millennial” tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store. “As a
Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique Read More »
In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build
Ultimate Guide to Running Ads on Instagram Stories Read More »
Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” The small, Philadelphia-based online clothing
Testing Your Way to Better Facebook Ads in MailChimp Read More »
We’re always looking for new ways to make powerful marketing tools more accessible to our customers. A few months ago, we announced Facebook Ad Campaigns. Today we’re proud to introduce another channel: Instagram Ad Campaigns, an easy way for e-commerce businesses to build their brand and sell more stuff. You can create, manage, and track your email marketing,
