instagram stories

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands

instagram stories, Research, Resources, Social media marketing, Tips / How To /

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do […]

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9 Brands Crushing It with Instagram Stories

brand engagement, instagram stories, instagram strategy, Social Media Case Studies, social media case study, Social media marketing, Social Media Strategy /

In the last two years, we’ve seen many brands crushing it on social media with Instagram Stories. Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts — there is no view count or like count. However, that doesn’t mean there aren’t clear

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AJ&Smart Has Generated €2 Million in Sales from Social Media: Here’s How

Case Studies, Instagram, instagram stories, Social media marketing /

Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. Social media has helped AJ&Smart’s client base to go global. It was a cold January

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How Kettlebell Kings Drives Leads and Sales

Case Studies, Instagram, instagram stories, Social media marketing /

Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. ‘Hundreds of thousands of dollars’ in revenue can be directly attributed to leads generated on Instagram. Read on to

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Instagram stats trends and changes since its acquisition

Instagram advertising, Instagram marketing, instagram stories, Instagram Updates /

Chart of the day: The latest Instagram stats, trends and changes Staying up-to-date with the latest Instagram stats, trends and changes help smart marketers devise and implement relevant strategies to drive business growth and build brand awareness. Instagram is a powerful platform that is constantly innovating, experimenting and communicating with its users, both from within

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Ephemeral content on Instagram Case Study

Ephemeral content strategy, Instagram marketing, instagram stories /

Ephemeral content is not just a buzzworthy trend but also an actionable marketing tool that helps to reach your potential audience in a genuine way. In this article, I discuss 7 proven reasons why ephemeral content is important for your business and how to do it. As a short-lived content, ephemeral content gains many users

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Instagram Just Added an eCommerce Feature to Stories

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Instagram is allowing users to buy what they see on Stories without having to leave the app. The photo and video sharing platform recently announced that stickers with the shopping bag icon are headed to Instagram Stories. Tapping on the shoppable tags that caught your eye in a Story will reveal more details about the

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How to Turn Instagram Followers into Customers with Ephemeral Content

customers, ephemeral content, influencers, Instagram, instagram stories, Instagrammers, live-stream video, location tags, marketers, Online ads, Product, Sales, SEO BLOG, short-lived content, Stories Highlights /

Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who

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6 Clever Ways Brands are Hacking Instagram Stories

Content Ideas, Content marketing, Instagram, Instagram marketing, instagram stories, instagram video, Live Video, SEO BLOG, Social Media, Social media marketing /

ElisaRiva / Pixabay Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week.

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Number of Active Business Profiles on Instagram Reaches 25 Million

Advertising, Business, business profile, Instagram, instagram stories, marketing tool, SEO BLOG, Social Media /

Instagram’s business profiles are proving to be good for businesses. The social media network recently announced that 25 million merchants have changed their personal Instagram accounts into business profiles. That’s a huge leap from the 15 million business accounts that were active on the app as of July of this year. What’s more, most of

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