Instagram

What does Instagram Checkout mean for ecommerce? We ask the experts – Econsultancy

Commerce, Instagram /

In the past, social media platforms have found it difficult to provide an end-to-end in-app ecommerce experience for users. Take Twitter’s defunct ‘Buy button’, for example, which was shuttered back in 2017 following a reluctance from both brands and Twitter users to make use of the feature.   So, what makes Instagram Checkout any different from its predecessors? […]

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Smaller Instagram Profiles Less Likely to Use Stories, New Data Reveals

Instagram, Social Media /

When Instagram first introduced Stories, the conversation was all about the comparison to Snapchat. Today it is a tool used by businesses, influencers and brands to reach and engage with their audience. But according to a new study from Fanpage Karma, small Instagram profiles are less likely to use Stories. The report is particularly relevant

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Instagram Checkout – will higher conversions come at a cost? – Econsultancy

Instagram, Instagram Checkout, social selling /

Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales. Now, as part of its effort to grow Instagram’s revenue as its core News Feed ad business slows, Facebook has unveiled an ecommerce

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6-Steps Guide to Writing Engaging Hashtags on Social Media

Digital Marketing, Engagement, hashtag, hashtags, Instagram, Social Media, Social media marketing, twitter /

The world of social media is a never-ending carnival of specters and sounds, which consumes the attention of today’s generation. Almost 2.77 billion social network users exist in the world at present, according to Statista, and most of them fall in the uber-distracted teenage demographic. This begs the question. How can brands and businesses make

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Eight social media trends that will make 2019

chatbots, Facebook, Influencer marketing, Instagram, social, social listening, Social Media, Social media listening, Social Media Trends 2019 /

If there’s one thing that is constant about social media, it’s change. So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is. This makes predicting trends for a

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What You Need To Know About The Current State Of Social Media

Business, Digital Marketing, Facebook, Influencer marketing, Instagram, Social Media, Social media marketing, twitter, YouTube /

What You Need To Know About The Current State Of Social Media For digital marketers, the annual “State of Social Media” report from Buffer has become an important way to understand the big, macro-level trends happening within the social media world. The new 2019 report interviews more than 1,800 digital marketers from a wide range

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Case Studies, Facebook, Instagram, instagram stories, News and Trends, Research, Social media marketing /

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the

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Putting Together a Social Media Team for Your Brand

audience, Brand, customer support, designer, Facebook, Instagram, LinkedIn, research tools, Social Media, social media manager, social media team, twitter /

When thinking of social media teams, I always imagine the war room created by the Oreo team. Back in 2013, an 11-member team from 360i, MediaVest and Oreo assembled at 360i’s New York offices to show the world the power of “real-time marketing”. The brands quickly tweeted: “Power out? No problem. You can still dunk

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