As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more. Spotify’s Wrapped campaign 83 million Spotify users wait patiently for the time of the year when they get their annual listening […]
The best social stories & campaigns from November 2018 Read More »
Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social? In this article I’m going to discuss how the brand uses the two largest social media platforms, Facebook and Instagram, to communicate with its diverse
Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing. Nicknamed ‘The Holly Effect’ by the press and PR industry, Willoughby’s influence on viewers
The Holly Effect: Why primetime TV stars are the new fashion influencers Read More »
If you wanted to, you could quite easily say that social media is saturated and get away with it. There is so much out there content-wise, not to mention plenty of platforms and apps to keep everyone busy online for the foreseeable future. But somehow social media keeps finding ways to add more value to
How Geofencing Stories & Posts On Instagram Will Affect Brands Read More »
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases. Whilst it remains impossible to add functioning links to standard image captions, accounts can now introduce external links via shoppable posts, stories and feed ads.
Why Instagram product landing pages must be seamless (an Avon case study) Read More »
Fake followers and engagement represents one of the biggest problems in social media, and a huge threat to the booming market for influencer marketing. But this year, the fake follower economy has started to crumble. In late January, New York attorney general Eric T. Schneiderman announced that he was opening an investigation into Devumi, a
What brands need to know about Instagram’s new push to reduce fake followers Read More »
Instagram has just unveiled three new functions guaranteed to please both retailers and shoppers this holiday season. The photo and video sharing platform just announced three ways that consumers can find new products, buy from their favorite brands, and even keep track of all their purchases. These new features will also go a long way
Instagram Rolls Out New ‘Shopping Collection’ Feature Read More »
Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may
Retailers can expect 32% more social messages for holiday 2018 Read More »
As reported by ClickZ in October 2018, brands are increasing their ad spend on Instagram, which now boasts “a global community of one billion.” Financial brands are among those attracted to the image-centric social platform — and not just with ad dollars. Many have adapted financial services content marketing for Instagram and implemented influencer marketing
How Financial Services Influencer Marketing Strives for Authenticity on Instagram Read More »
