Instagram

Five pure-play ecommerce brands who boosted sales on Instagram

Since its launch in 2010, Instagram has gone from being a simple (if popular) photo-sharing app to one of the dominant forces in social media, and especially in online retail. While the platform is great for retailers looking to boost brand awareness and increase online engagement – thanks to the growing popularity of shoppable campaigns and

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How Instagram Helps Callie’s to Serve Over 250,000 Customers Per Year

Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of millennials take a photo (or a video) of their food before eating. But social media isn’t just a place for us to share our posts

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Facebook says there’s a place on Instagram for pharma companies

Instagram might seem like a challenging environment for pharmaceutical companies but according to Facebook Health’s industry manager, there is ample opportunity for them to connect with patients through the app, which remains incredibly popular with younger consumers who are increasingly deleting the Facebook app. At the Digital Pharma East conference in Philadelphia last month, Danielle

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Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 million subscribers), it was watched almost 30 million times. The same video

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Get More Brand Visibility with Instagram Stories

A well-planned mobile marketing strategy is important to building your personal brand online. Leveraging the right features for each social network is also important for visibility and word-of-mouth marketing. Instagram is still one of the top networks today that attracts a larger audience and following online, which makes this a must-engage tool for brands. Posting

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Four great B2B company Instagram accounts & why they work so well

Due to the highly visual nature of Instagram, the perception of the social network can sometimes be that it’s most appropriate for B2C brands in travel, fashion, and food and drink. But that isn’t necessarily true. There are loads of B2B organisations using Instagram to build their brands, speak directly to their customers, and stand out from the crowd,

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3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features,

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How to Create an Attention-Grabbing Instagram Stories Ad

With over 400 million daily active users of Instagram Stories in 2018, it is no surprise that many businesses are turning their focus to the power of Instagram Stories advertising: Source With 1 billion active monthly users, Instagram is one of the most popular photo- and video-sharing apps. Take a look at these Instagram stats: 

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