In an effort to improve transparency, Instagram has broken down the algorithm it uses to organize content in users’ feeds. The detailed announcement arrived in the wake of privacy scandals surrounding Facebook, the parent company of the photo-sharing platform. In April, Facebook co-founder and chief executive Mark Zuckerberg appeared in Congress to field questions regarding […]
How does your business’s social media use measure up? Last month, I shared some interesting updates about how American consumers are using social media. But how are small businesses using social media? MarketingProfs recently reported on a new survey by Clutch that has the latest insights. Here’s what you should know. The majority of small
Nowadays, the majority of teens use YouTube and Instagram, instead of Facebook. And, websites are now attracting more traffic from Google – organic search – than from Facebook. Statistics aren’t looking that good for Facebook. Is Facebook getting less important for companies, blogs, and websites? And what should you do about it? In this post,
We’re drowning in distractions. If only that damn phone would stop beeping at me, then I’d get some work done. Can’t YouTube…you know…just not exist, so I can finally find my passion in peace? It would be so much easier to be productive if Instagram stopped spewing out so many glorious pictures. Techy stuff is
‘I would get so much more done if social media didn’t exist’ – Red Lemon Club Read More »
We all crave validation. Whether it’s a thumbs up on your new outfit or a pat on the back from your boss, endorsement feels good. For brands and social media marketers, recognition is all about verification. Companies crave the blue checks that appear on everything from YouTube to Twitter and Facebook. In fact, 71% of
How to Get Verified on Instagram in 5 Helpful Steps Read More »
It might have taken them almost two years, but Instagram has finally explained the inner-workings of its algorithm-based feed. It was in July 2016 when the photo-sharing platform shifted to a machine-learning approach from reverse chronological order. A lot of users raised a ruckus over the announced change, but Instagram stood fast and opted instead
Instagram Explains How Its Algorithm Works, Busts Common Myths Read More »
Let’s begin with the elephant in the room: No, it’s not too late to get started on Instagram. Not by a long shot. Although the Instagram’s one billion user mark is just around the corner, marketers are still hopping on the bandwagon by the masses. And why not? As the platform continues to roll out new business-specific
How to Master Instagram for Business in 7 Simple Steps Read More »
Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who
How to Turn Instagram Followers into Customers with Ephemeral Content Read More »
When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads
Instagram Marketing: Lead Gen Content Strategies Read More »
If you’re a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. New features debut almost every month and discerning trends is challenging. Instagram Stories are on many brands’ radar for good reason. Over 300 million view Instagram Stories every day and one-third of the most
