When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads […]
The 1-2-3-4 Strategy to Drive Leads From Instagram Read More »
Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because
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As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Instagram is a good answer. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September
4 Tips for Engaging Instagram Content [Examples] Read More »
As a company that makes social media marketing software, we’re well aware of all the different Instagram analytics tools out there. Over the years, we’ve seen new tools pop up on a seemingly daily basis. Having all these options available is overwhelming to say the least. Especially when a lot of these tools have similar
For small businesses already using Shopify (NYSE: SHOP) and Instagram to market products online, a new update will let your customers shop on Instagram with Shopify in more places around the world. The “shopping on Instagram” feature allows businesses to tag products in Instagram posts. Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK
The various Instagram ad sizes and specs are daunting to the majority of us. Updates, new feature releases and much more make this a task not suitable for the faint of heart. Some of us have our in-house documents floating around with the appropriate Instagram ad sizes–but who updates it and keeps track of the
Complete List of Instagram Ad Sizes & Specs for 2018 Read More »
Instagram is taking steps to help improve their users’ mental health with the creation of its new Wellbeing Team. Millions of people around the world use Instagram to visually share and document their lives. However, the unrealistic portrayal of how other people live has been proven to negatively affect how some users view their own
Instagram Wants to Improve Your Mental Health, Creates New Wellbeing Team Read More »
Zoho Social now lets you post directly on Instagram. This is Zoho’s lat step to try to save small business owners all the time of toggling back and forth between all their various social media channels. Zoho Social has already added this capability for Twitter, Facebook, Google+ and LinkedIn. Publishing to Instagram Using Zoho Social On the
Brand UPDATED: This post about digital marketing was updated for 2018 to reflect new information and add 20 more examples. Enjoy! The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them
30 Brands with the Best Digital Marketing Campaigns Read More »
We’ve all done it. No one is blaming you. But you skip through Instagram Stories at lightning speeds. So why do you think your customers are stopping to listen to you? Well they might not be stopping–at all. In fact, unofficial data from your teenager’s opinions just discovered they skip all your Instagram Stories ads
How to Use Instagram Stories for Higher Brand Awareness Read More »
