It’s obviously not enough to create an account on Instagram and start shooting photos to share. Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. […]
If you’ve fallen victim to the Instagram shadowban, your posts are basically invisible to all non-followers. But don’t worry, the shadowban doesn’t have to be permanent–you can fix it. While it sounds like something straight out of a video game, the shadowban is Instagram’s attempt to enforce their platform rules and discourage unfair and spammy
How to Fix the Instagram Shadowban or Avoid it Altogether Read More »
Right when you think you’ve grasped your demographics, buyer habits and social advertising strategy, something new changes and turns your data into old news. That’s why it’s so important for marketers to stay up to date with the latest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year
As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time
11 Digital Marketing Trends You Can No Longer Ignore in 2018 Read More »
If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Being a network based on visual entertainment creates endless possibilities
21 Instagram Accounts to Follow for Brand Inspiration Read More »
Everyone loves a good visual. A beautiful sunset, a close-up of a blossoming flower or even a snap of your friend’s sushi–there’s something instantly shareable about a great image. In 2017 the channel reported 800 million users. This is a level of popularity achieved thanks to Instagram Stories, view-and-buy photos and more video. As always
9 Instagram Marketing Tools You Could Use Every Day Read More »
If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself praying for a spot on the “Explore” page. In the world of social media marketing, the Instagram Explore page is like snagging a spot on prime-time TV or plastering a
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
Small businesses are spending more on social media. And Instagram is the platform where businesses are increasing their spending the most in terms of social media services. 2017 Fiverr Social Media Trends According to recent research from gig economy marketplace Fiverr, gig spending related to Instagram has more than quadrupled since the start of 2017.
Gig Spending on Instagram Has Quadrupled Since the Beginning of 2017, Fiverr Says Read More »
In 2018, closing a sale is no longer a job that is left entirely up to a salesperson. Consumers are taking it upon themselves to make sure they buy the right product at the right price by researching information online. In fact, 82% of customers conduct research online prior to making a purchase. In a
