Instagram’s business profiles are proving to be good for businesses. The social media network recently announced that 25 million merchants have changed their personal Instagram accounts into business profiles. That’s a huge leap from the 15 million business accounts that were active on the app as of July of this year. What’s more, most of […]
Number of Active Business Profiles on Instagram Reaches 25 Million Read More »
For retailers across social media platforms, the biggest question many have is how to turn Instagram into a more retail-friendly network. Instagram shopping isn’t a new idea, but the Facebook-owned network is stepping up its multidimensional posts to drive more sales. Brands have always relied on Instagram for shopping because of its highly-visual settings. Users
Instagram is finally catching up with its contemporaries in terms of video streaming capabilities. The popular messaging app has recently joined the live video broadcasting trend with the introduction of its own feature that allows you to invite a friend for a live video broadcast. After testing it out last summer, Instagram is finally rolling
Instagram’s New Video Feature Let’s You Go Live With a Friend Read More »
Have you checked out your competitor on Instagram recently and noticed how well their posts are performing? Almost every post is flooded with engagement. They’re getting hundreds of likes and comments, while you struggle to get even a handful of people to leave a comment. And when you do get comments, they rarely go beyond
12 Things Your Competitors Do to Increase Instagram Engagement Read More »
6 Ways To Use Instagram To Boost your Brand Presence Instagram, launched in 2010 as a fancy app for youngsters to flaunt their photos, now has over 500 million users and has attracted the attention of more than 200,000 businesses across the world. In fact, according to Inconosquare, more than 70% of users admitted searching
6 Ways To Use Instagram To Boost your Brand Presence Read More »
To remain competitive with your peers and market leaders, your business social media use requires resources, budget and people. Over the last 9 years, social media has evolved from free media platforms used mainly by small businesses and solopreneurs to achieve David-like results into full-fledged media entities. As such, they’re a key element of marketing
Fortune 500 Business Social Media Use: What Your Peers Are Doing [Research] Read More »
One of the best things about Instagram is the ability it gives you to reach people all around the globe. When your brand shares a video or photo on Instagram, it could potentially be seen by people in New York to Australia, and everywhere in between. While that amount of reach is great, what if
How to Use Instagram Geotag to Engage Local Followers Read More »
Companies around the world are beginning to discover something special about Instagram campaigns. They’re not just a visual way to capture your audience’s attention with filtered selfies and lunch photos. They’re a powerful method of igniting your brand. With about 800 million active users per month, Instagram is your door into a world of engagement,
Instagram Campaigns Failing? Learn From These Brands Read More »
Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than
Instagram Analytics Guide: How to Pull & Examine Your Data Read More »
If you’ve been on Instagram recently, you’ll notice you probably haven’t received as many likes or comments as you did a year ago. When the Instagram algorithm was adjusted from chronological to algorithmic, many people worried engagement rates would drop. Instagram’s own press release talked about favoring the moments you care about most, much like
