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How to Conquer Instagram Advertising Without Going Broke

Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social will have something to say. Whether it’s been “a success,” “it’s […]

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Shopify’s Instagram Integration to Open Doors for Millions of Vendors

Christmas comes early for Shopify and Instagram users, with the former now providing Instagram integration to most of its vendors. The eCommerce company and Instagram had been collaborating on the new shopping service the whole year. Now the integration appears to be ready and Shopify is offering it to its millions of sellers. The future

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7 Ways Video Helps Inbound Marketing

Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is

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How to Build Links with Influencer Outreach

Influencer marketing burst into the digital sphere a few years ago. It was just in time, as people were increasingly tuning out ads, and brands needed a new way to reach their audience. Since then it’s grown to be a number one marketing strategy for many. You probably already know about some of the benefits

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Master the Basics of Instagram Ads with This Simple Overview (Infographic)

There are now more than 700 million users on Instagram. And if you want the ads for your small business to reach them, you should know what it will cost you. Did you know that Sunday evenings are the most expensive time to buy ads on Instagram? An infographic titled, “How Much Do Instagram Ads

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5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand

While Instagram might have felt like uncharted territory in the past, the platform represents major possibilities for marketers today. The numbers don’t lie. According to recent Instagram statistics, brands are hopping on board en masse as the platform approaches 1 billion users. Meanwhile, approximately 80% of Instagram users regularly follow and engage with their favorite brands

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The Essentials of Marketing Automation

A few months ago, we made our powerful marketing automation features free for all MailChimp users. If you run your own business, automation allows you to have an ongoing conversation with your customers, giving you more time to complete other tasks on your to-do list. It’s like having a second brain for your business that

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