Scroll through Instagram on any given day and you’ll likely see more than a few pictures of food. But did you know that those food pictures could also represent a business opportunity? Gillian Presto, Emily Morse and Natalie Landsberg are three college students who have built an entire business around sharing food photos on Instagram. […]
Instagram-Based Small Business New Fork City Nears a Million Followers Read More »
Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value. Nearly 60% of Instagram users are between
Staying relevant and continually capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s absolutely critical to get the right social media video specs and advertising video dimensions and sizes. However, we couldn’t find all the correct social video sizes in one place.
Always Up-to-Date Guide to Social Media Video Specs Read More »
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only
Let’s start with a few statistics about Facebook video: Daily active Facebook users have reached 1.13 billion — which is up 17% from last year Daily active mobile Facebook users have reached 1.03 billion — which is up 22% from last year Facebook generates 8 billion video views every day — which is 100% growth in just
How to Produce Paid Facebook Video Ads for Mobile Like a Pro Read More »
Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We
You know that hashtags are important for Instagram. You’ve read countless articles about them and probably have an Instagram hashtag analytics tool to track your performance. But when you look at the data, what insights do you take away? Sure, you know which hashtag you use the most—now what? Telling your CMO “our branded hashtag
How to Use Instagram Hashtag Analytics to Grow Your Brand Read More »
As a social media manager, it can be super fun to strategize and come up with multiple ways to share content with your audience. But it’s also easy to get stuck in a creative rut. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? How can
StockSnap / Pixabay Building and marketing a strong brand is a moving target. There is no single recipe for success, no silver bullet. As people, technologies, and culture continuously change, so does what’s on trend. It’s this fluidity that opens opportunities for emerging brands and puts constant pressures on established businesses to never stop evolving.
Facebook owns Instagram, so the addition of Facebook-like features shouldn’t come as a surprise. Comment threads are the latest such addition, and is aimed at boosting conversation on Instagram by organizing comments into threads. Instagram Comment Threads On Facebook, the feature encourages users to engage with a particular post. The more they engage, the more
Comment Threads on Instagram Could Bring More Engagement for Your Brand Read More »
