We get it. You took an amazing photo, put on the perfect filter, uploaded it and now you’re waiting for the likes and comments to roll in your feed. It’s a great feeling and payoff when you know your content does well on Instagram. And for your brand, you want that feeling to be consistent. […]
For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk. One of the glaring copying offenses that Instagram has been accused of concerns its Stories feature, which is reportedly a virtual reproduction of Snapchat’s
In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build
Ultimate Guide to Running Ads on Instagram Stories Read More »
The booming growth of social media has led to the rise of the influencer marketing industry, which is projected to take up a $5 to 10 billion share in advertising by 2020. Instagram specifically is slated to play an important role. At 700 million monthly active users and a daily active user base of 200
How Powerful Is Instagram Influencer Marketing? [Infographic] Read More »
Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.” Birchbox and
Webinars have seen a massive uptick in popularity in recent years, and this is due mostly to the rise of video. Facebook has prioritized video in its algorithms several times over in the past year, Twitter is still fighting to maintain Periscope, Instagram and other social platforms have integrated live video options, over a billion
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We’re always on the lookout for fun ways to help you grow your business or ecommerce site using social media or other methods (after all, we’re SumAll). Today, we’d like to focus on a very specific tool – Instagram Stories. It was launched last year as a Snapchat competitor, allowing users to create short videos
Instagram Stories: Story Search for Hashtags and Location! Read More »
If your analytics show that your blog or social media channels are not reaching as many people as before, you are not alone. Businesses, large and small, are affected with this problem, and they are looking for ways to turn the problem around. Facebook alone has 1.28 billion daily users. And with the sheer amount
Ride the Video Content Marketing Wave to Boost Your Organic Reach Read More »
Instagram had been testing a new feature with which users can now create a list of friends. Called Favorites, users can now share posts with a smaller group of people rather than all of their followers. The feature is an upgrade to old social network friend lists. Users had been trying to make a more
Instagram’s New ‘Favorites’ Feature Aims to Eliminate the Need for ‘Finstagram’ Read More »
If you’ve been waiting to give Instagram a try for your business, now is the perfect opportunity to act. On it’s own, the platform boasts over 600 million users and the highest engagement rates among all social networks. If Facebook wasn’t their parent company, it would be fair to say that they should watch out!
How to Speed up Instagram Growth Without Buying Followers Read More »
