Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re connecting with the right audiences and help you to boost engagement and grow your following. The problem is, there’s a lot of metrics to […]
Instagram is one of the most popular social media platforms with a massive user base. Any marketer trying to market their brand can’t ignore it. And, Instagram ads are a great way to reach your target audience without breaking the bank. You can easily target the exact audience that you want to reach out to
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Microsoft Advertising What: Released ad customizers Details: Released ad customizers to improve ad effectiveness. Learn more during our PPC Newsflash >> Impact: Allows for increased scalability and more targeted messaging. Also connects with Google Import Tool. Google Ads What: Audience updates to App campaigns Details: App campaigns are geared to making it easier to
By Aniruddh Parmar A picture is worth a thousand words, and through photos Instagram has revolutionized the way brands interact with consumers. With a simple interface and 1 billion monthly active users, this photo-sharing app should be at the top of your list for reaching customers. If you haven’t already taken advantage of Instagram in
Using Instagram to Promote Your Business? Avoid These 8 Common Mistakes Read More »
If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why
Instagram Marketing: How to Establish an Effective Strategy Read More »
Instagram is a platform that’s dominated society and everything in it, especially within the last decade. After ranking second as the most popular photo-sharing app among American teens last year, it’s time businesses took advantage of this social media soar. But, as with everything in a busy industry, you’ll face competitors wherever you turn. This
9 Things to Consider When Conducting a Competitor Audit on Instagram Read More »
One of the things we love about social media is how quickly it evolves. Products change fast, new features are added regularly, and before you know it, there are dozens — hundreds maybe — of different ways to express yourself online. This becomes particularly exciting for marketers because we have an opportunity to express our
8 Fresh Instagram Tips You Can Try Today for Your Brand Read More »
When it comes to social media marketing, Facebook continues to be the big guy on campus. As of June 2019, Facebook has grown to 2.38 billion users, making it the top social media platform for the total number of active users. Over the past 15 years, Facebook has redefined the way we look at social
Racking your brain trying to write the perfect Instagram bio? The struggle is real. Because those 150 characters represent one of the most important components of your Instagram presence. After all, it’s the first thing your followers and customers see when they land on your ‘gram. Not only that, but your lone bio link is
Instagram Bio Ideas and Tips for Maximizing Your Account Read More »
If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it
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