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The Power of Social Shopping on Instagram (and How to Sell More in 2019)

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Before making a purchase, 36% of customers search for […]

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5 Tips to Trigger Engagement With your Brand and Posts on Social Media

Social media is one of the most, if not the most, effective way to increase brand exposure. It’s the holy grail for marketers. In fact, social media plays a central role in terms of decision making for your customers. According to the Local Consumer Review Survey (Bright Local, 2019), 91% of 18-34 years old consumers

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Here’s How David Kurzmann Used Instagram to Maximize Revenue for His Fitness Brand by 5X

Here’s How David Kurzmann Used Instagram to Maximize Revenue for His Fitness Brand by 5X Fitness brands are a dime a dozen these days. Every time someone discovers a weight loss product or fitness regimen that works, they can’t wait to share it with everyone they know. Instagram is a hub for fitness brands trying

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43% of Millennial Owners Ready to Invest More on Instagram Marketing

Social media marketing has become a valuable tool for small business owners. But the platforms they prioritize depends on their age. When it comes to Instagram, 43% of millennials say they plan to increase their investment on the platform. The number goes down to 25% for Gen Xers. The data comes from a report by

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The Best Brands Embracing Memes on Instagram

Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share

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4 Steps to Create Your Social Media Publishing Calendar

Whether you like it or not, social media is no longer a nice-to-have. It may have only had marginal effects on people about ten years ago, but social media now plays a central role in the way most businesses communicate and interact with their customer base and prospects. Now, successful brands on social media are

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Apply These 5 Secret Techniques to Improve Instagram Ads for Your Ecommerce Business

Instagram ads, when used correctly, can be the perfect channel to market your ecommerce business. In fact, a Facebook survey found that 54% of people purchased something after seeing it on Instagram. 83% of respondents discover new products or services through the platform. And 80% use the platform to decide whether or not to buy

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New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which

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11 Tips To Grow Your Ecommerce Sales With Instagram Live

If you’re an ecommerce marketer or entrepreneur and you want to get more traffic and sales from Instagram, you’re in the right place. Ecommerce companies are constantly asking themselves… How do I use Instagram for business? And the answer right now, undoubtedly, is Instagram Live. It’s one of the most undersaturated features of Instagram and

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