integrated marketing

How to Create an Integrated Marketing Strategy for Your Small Business

direct mail, Email Marketing, integrated marketing, integrated marketing strategies, Marketing / Good To SEO

Too many small businesses make a common mistake when it comes to their marketing efforts. Are you one of them? You are if you separate your marketing efforts into silos. Sure, you have marketing plans for your business and/or website that may (should) include search engine optimization (SEO), email marketing, content marketing, mobile solutions, SMS […]

How to Create an Integrated Marketing Strategy for Your Small Business Read More »

Integrating SMS with On-Site Engagement

integrated marketing / Good To SEO

Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number of advantages. It has the capacity to produce extremely high open rates, and

Integrating SMS with On-Site Engagement Read More »

Why Brands Are Gifting Influencers at Scale

b2c influencer marketing, influencer product seeding, integrated marketing, SEO BLOG / Good To SEO

What is “gifting at scale?” Learn how to use this strategy to enter new markets, test new audiences and identify your best customers. When leading British retailer MARKS & SPENCER sought to gain traction among American shoppers during the holiday season, the brand did not place a single advertisement — nor did they run a

Why Brands Are Gifting Influencers at Scale Read More »

Seven Ways to Boost Your Marketing with Holistic Strategies

B2B Marketing, b2b marketing strategy, Content Marketing Strategy, Digital Marketing, Digital marketing strategy, holistic marketing, integrated marketing, Marketing Strategies, Marketing Strategy, SEO BLOG / Good To SEO

4. Blogs: Keywords are Key Blogs are one of the most commonly used content marketing tools: According to the Content Marketing Institute, 80% of all B2B marketers publish blogs. Yet, many marketers question the effectiveness of their blogging efforts. That’s not surprising, because many blogs feature a seemingly random collection of posts that aren’t coordinated

Seven Ways to Boost Your Marketing with Holistic Strategies Read More »