Integrated marketing campaign examples

What is sustainable marketing and how should you use it?

Sustainable marketing is a great way to promote eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in its market. For example, SMEs frequently use grassroots beginnings or a local focus to give them […]

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How Spotify showed the power of data analytics in their marketing campaign

Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don’t often find common ground within the B2C arena. I myself have what could be described as an unhealthy fascination with data analytics. We won’t go into that now though,

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3 of the best Facebook campaign examples from 2017

How three very different brands gained social success by creating Facebook campaigns that engaged users and got them talking In our Facebook marketing guide we share lots of examples of practical techniques for businesses to achieve their goals. We’re always on the lookout for new examples to share, so we ‘put our heads together’ in our team to

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