Integrated Marketing Strategy 101 – Social Media Explorer

CMO, global brands, Grant Johnson, integrated marketing strategy, Kofax, Movers & Makers, SEO BLOG, Social media marketing /

Integrated Marketing Strategy 101 If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in 2015. The automation software company suddenly had to coordinate Lexmark’s worldwide groups to develop an integrated […]

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