Adhering to the whims and fancies of Google’s unpredictable nature can be a tasking ordeal for content creators around the world. What once seemed like a harmonious relationship, the bond between consumers and producers of content has become somewhat volatile, asking marketeers to be agile in their approach to content. As click-through rates and organic […]
SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value. With such an important and complicated task in front of us, there’s never such a thing as too many tools. Every keyword tool below has something new
Four tools to discover and optimize for related keywords Read More »
Whether you’re running an organic search or PPC campaign, it all starts with keyword research. Keyword research is usually the first step you undertake when planning how to bring in customers to your website – because the terms they’re searching for will determine the kind of content you will create and the way you will
How to move from keyword research to intent research Read More »
