interactive emails

How Interactive Emails Will Change Marketing Forever

The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page. But on March 26, 2019, Google’s Product Manager Aakash Sahney announced AMP for Email. AMP stands for […]

3 Ways to Personalize the Customer Journey Experience

behavioral segmentation, buyer persona, customer base, customer journey, Gamification, interactive emails, marketing funnel, personalization, personalized emails, segmentation / Good To SEO

Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists of a lot of online marketers, many are drawing the line at the easiest personalization tactics — like adding names to automated emails — and then calling it done. Although email

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