intermediate

The Future of Marketing: Minter Dial on How to Prepare for Disruption

15 minutes or less, intermediate, Marketing Strategy, marketing technology, Strategy /

In the face of technological disruption, some businesses become obsolete and others are able adapt. From the outside looking in, it can be difficult to see why either outcome occurs. The key to navigating disruption in your industry is mindset, according to digital marketing expert Minter Dial, who maintains that there are specific mindsets businesses […]

The Future of Marketing: Minter Dial on How to Prepare for Disruption Read More »

B2B Positioning and Messaging: Tips and Advice

30 minutes or less, Brand Management, branding, intermediate, Marketing Strategy, SEO BLOG, Strategy /

Don’t talk to Lawson Abinanti about B2C marketing. It’s not his thing. B2B software and technology, on the other hand? The B2B marketing and messaging consultant has quite a bit to say on that subject! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing

B2B Positioning and Messaging: Tips and Advice Read More »

Make Real B2B Connections in Marketing & Sales

60 minutes or less, intermediate, Marketing Strategy, Sales & Marketing Alignment, SEO BLOG, Strategy /

Tifenn Dano Kwan is not your typical chief marketing officer. She rides motorcycles (check out her article on LinkedIn about that), plays the drums, and goes skydiving. Her adventurous spirit carries over to the executive suite at procurement software company SAP Ariba, where she leads the organization’s global marketing vision. In an era where “job

Make Real B2B Connections in Marketing & Sales Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version