Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you […]
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer –
Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long
Five ways to improve your website’s bounce rate (and why you should) Read More »
Meike Hendriks Meike Hendriks is a digital marketer at the Yoast SEO team. She works on SEO, SEA, and CRO to continuously improve Yoast.com. Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give
Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with
Why Wikipedia is still visible across Google’s SERPs in 2018 Read More »
Here it is: our brand-new, better-than-ever Site structure training course! Want to find out how to make sure visitors and Google find their way around your site? In Yoast Academy’s new Site structure training, you’ll find out how to improve your rankings by creating the optimal site structure! You can get the course for $129,
Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure. So, better get it right! It’s also a very actionable part of
What is site structure and why is it important? • SEO for beginners • Yoast Read More »
We’ve got good news for you! Coming November 1st, we’ll release a completely renewed and improved Site structure training. Are you struggling to make your most important pages rank? Are your new articles not showing up properly in the search results? Or do you want to maintain control over your content on your growing website?
An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the website (i.e. in order to complete a purchase, learn more about a product or read about your business) Internal links allows
