Today’s article is a good walk-through for those looking to create a single site, multiple language website. However, creating a multi-language site can be complex or simple, depending on a variety of factors. Today’s post assumes that you know where your traffic comes from, and that you have the need for multiple languages. Once you’ve […]
A few weeks ago, I was honored to be included in a webinar panel about International SEO from Authority Labs. It turned out great, but we barely got started before it was time to finish up. In fact, we left a lot of ground uncovered. In today’s post, with the help of Michael Bonfils, one
Whether you are starting out in business or have an established company looking to take the next step, investment in training is a vital factor that can push you forward. As a business owner that specializes in marketing, you are probably very proficient in the inner workings of marketing strategies and helping other companies reach
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Opening up your website to an international audience is one way to significantly grow your business. While you want to make sure your product or service is in demand in your international market, once you do know, it’s time to plan how you’re going to go about reaching that market. STOP! How do you know
International SEO: ccTLDs, Subdirectories or Subfolders? Read More »
Any marketer or online business owner who hopes to succeed on a global scale must know how to optimize for international search engines. Google may hold close to 70% of the American market for desktop and mobile search traffic combined. Google withdrew from China abandoning a market with close to 688 million Internet users. Russia
In this international SEO guide, I’ll cover some of the important sections of global marketing and optimization. You’ll find out the types of businesses that international marketing can help, three ways to know if it’s not something you need, and a 6-question quiz to find out if you’re ready for the big market. I’m excited
The Big International SEO Guide: Taking Business Global Read More »
Every step of international marketing needs to be considered carefully, as doing business overseas comes with many different requirements Proving a big success nationally can make business owners hungry to expand further and while approaching the international market is something many businesses have the capacity for, it is important to look at factors that influence
How businesses can serve international customers Read More »
While local marketing is effective, international marketing has its proper place in the scheme of things. For instance, it opens up additional doors for your business on the world stage and creates numerous opportunities by expanding market share and customer base. The final result is the creation of invaluable relationships with new businesses and consumers.
Building an International Marketing Roadmap to Success Read More »
Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and countries better than ever; making trading outside of your domestic market one of the most accessible strategic options available to businesses today. Let’s face it: twenty-first century business
7 key ways to find new international customers using Account-Based Marketing (ABM) Read More »
China is proving an attractive proposition to many UK businesses. Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect. Rakuten research recently
Crazy Rich Asians: How to build consumer relationships that deliver in China Read More »
