GDPR became enforceable May 25, 2018, and it’s a pretty important regulation. If you’re still wondering what it is and if you need to update your site to comply, it’s past time to figure it out. What Is It? The GDPR (General Data Protection Regulation) is a regulation to “protect and empower all EU citizens’ data […]
Marketing your website overseas is different than marketing domestically. All the hard work to improve your domestic site’s SEO won’t necessarily convert the same with a simple translation of articles. Essentially, international SEO takes you back to the basics in a brand new way. Back to the Basics First, review the fundamentals of your website.
The brand marketing campaign that defined Nike Consumer brand marketing is easily one of the hardest challenges for a brand of any type. This needs to be effective and resonating for your potential customers to purchase from you. The sports giant that took its name from the Greek Goddess of victory, Nike (Pronounced /ˈnaɪki/), managed to be
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Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a lot of things in life in general. Simple and effective is more often than not
Absolut vodka and their marketing campaign have stood the test of time Read More »
Is RedBull Stratos the best brand marketing campaign ever? When it comes to brand marketing campaigns, one of the greatest ever isn’t even a campaign at all. RedBull once again raised the bar as we look back to 2012 to marvel at the “Stratos” project. The energy drink giant captured the attention and imagination of
Is RedBull Stratos the most extravagant brand marketing campaign ever? Read More »
Expanding your marketing campaigns internationally can be a great opportunity to grow your audience and brand. Outside your domestic region, however, are also opportunities for obstacles that could be catastrophic. Before taking the leap into international marketing, take into consideration a few essential points to help your campaigns succeed. Translating The Language First and foremost,
With international marketing and SEO being our bread and butter, we couldn’t have been happier when this article came across our editorial desk. We’ve seen several clients come to us with failing international websites because they missed the boat on the points below. If you think there’s ever a possibility of moving into international waters,
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4 strategies to help your agency expand abroad As recently reported by The New York Times, the world market has finally escaped the throes of the economic crisis, as we now see every major economy enjoying simultaneous growth. While the reasons for this growth are manifold and far-reaching, one thing is clear: Businesses finding success at home
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Key trends on how brands are building trust in China As we have just updated our China Digital Marketing Strategy Guide, Lei Chien, the author of the guide, has produced the article below on how brands are building trust in China and outlines the key trends to take be aware of. 1. The Latest Trends
Latest in China – How Brands Build Trust Through Transparency Read More »
February 6, 2018 For many advertisers, business boundaries extend far beyond the borders of their home country. Once leaving the safety of the primary market, it’s likely that advertisers will need to explore multilingual account coverage. Many advertisers will attack this expansion opportunity by going one of two routes: Door #1: The “close enough” by
