You’ve arrived. Your business has expanded into the international market. Congratulations! So…. why am I talking about local marketing? Don’t you have enough to worry about now? International marketing means you’ll have to learn the ins and outs of overseas shipping. It also means you have to figure out how to market those products […]
3 Tips To Use Local Marketing On An International Scale Read More »
A month or so ago, I came across a post about keyword research, written by well-known digital marketing guru, Neil Patel. In short, the post talks about how you shouldn’t do keyword research anymore for your blog posts. Keyword research, the post posits, is useless at this point. After all, keywords are all oversaturated, he
Today’s digital marketing technology can easily break down cultural and geographical communication barriers. Small businesses can now tap into the global marketplace with greater ease. In fact, no business is too small today to pursue business opportunities at the international level. However, it’s difficult for marketers to spend time in foreign countries to soak
Are You Using the Wrong International Marketing Strategy? Read More »
Not too long ago – 50 years or so -, you didn’t have to worry about a different language. After all, most businesses were lucky to sell outside of their own back yard. Business was primarily a local experience where homegrown shops assumed the common language of their community. Today, local business is easily
Localization means more than just translation, you must adapt to meet your audience’s needs Selling to a worldwide audience at first might seem like the ideal way to increase your profits, but if you don’t get your messaging right you could end up talking your way out of increased revenue. Retail E-commerce sales reached 7.4%
Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business
How to scale your business internationally on search engines Read More »
When we think of international marketing, we often think of shipping, transatlantic package rates, brick and mortar transactions, different languages, and so on. We might also think of faraway places, unreachable unless you run a large, multinational business. With the World Wide Web, of course, the world has become attainable. From anywhere in the world,
