International Women’s Day

The best social media stories & campaigns from February 2019 – Econsultancy

Apple, british airways, Facebook, International Women's Day, LinkedIn, Nike, social, the best social stories and campaigns, TikTok, twitter /

February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started. (As always, don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) Nike celebrates women in its ‘Dream Crazier’ campaign Ahead of […]

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How brands in APAC are showing their support for International Women’s Day 2019 – Econsultancy

Advertising, International Women's Day, IWD /

International Women’s Day 2019, on March 8th, is rapidly approaching and, in previous years, brands have been keen to associate themselves with the worthy causes of women’s rights and gender equality globally.  How are brands in Asia-Pacific approaching it this year? International Women’s Day 2019, on March 8th, is rapidly approaching and, in previous years,

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17 marketing campaigns with a positive message for women

Advertising, Content, Content marketing, International Women's Day, social, social campaigns, social content, video, Video Ads, video content, YouTube /

The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements. There’s still work to be done, of course. That beach body campaign wasn’t all that

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Eight SEO ladies give their advice on being a woman in search

Industry, International Women's Day, IWD 2018, SEO, SEO BLOG /

Like many tech and tech-adjacent industries, SEO is a largely male-dominated field. Relatively few statistics exist on the exact gender split within the search industry, but a Moz 2015 Online Marketing Industry Survey put the percentage of men working in SEO at close to 70%. SEM was a little more even gender-wise with around 60%

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International Women’s Day: 5 Stories That Show Mailjet Really Supports Its Ladies – Email Marketing – SMTP services

International Women's Day, Mailjet, News, SEO BLOG /

It’s International Women’s Day and, all around the world, people are celebrating women, discussing equal rights and telling inspiring stories about the meaningful and strong women in their lives. At Mailjet, we believe we are responsible for creating positive change, and when it comes to women’s rights and opportunities, it can’t be a one-day-only initiative.

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