internationalization

On-site SEO for international brands, do’s and don’ts

hreflang, HTML tags, HTTP headers, internationalization, Languages, On-site SEO, SEO, sitemap / Good To SEO

International brands have their work cut out for them. Building a consistent brand experience across multiple continents and to audiences that speak different languages is no easy task, and the process of translating individual pages from one language to another is time consuming and resource intensive. Unfortunately, much of this work can go to waste […]

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Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines?