Internet advertising strategy

How emotionally fueled mass communication can affect advertising and brands

Internet Advertising, Internet advertising strategy /

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position. Brands invest in advertising to attract attention, get the word out, and […]

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News Roundup 13th September 2019

Facebook, Google, Google ads, Internet Advertising, Internet advertising strategy, Programmatic Advertising /

Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google’s expanded advert options Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could help them find new audiences. 48 out of 50 US states have joined together to

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News Roundup 6th September 2019

Advertising regulations, Digital marketing strategy, Facebook, Facebook advertising, Facebook advertising changes, Google, Google ads, Internet Advertising, Internet advertising strategy, YouTube /

UK desktop ad viewability improvements, Google’s first-price auction rollout, Facebook’s political ad policies changes, YouTube’s inappropriate content removal update This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year – great news for

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The marketers’ guide to programmatic marketing media buying

Internet advertising strategy /

How programmatic marketing can help you target specific demographics Over the last five years, the way advertisers have bought media and the way publishers have sold it has changed significantly. Influenced by technology, sophisticated platforms, and automated processes, advertisers have the ability to target groups in real-time, through a range of segmentation methods and demographics.

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Facebook advertising predictions 2018| Smart Insights

facebook advertising predictions, Internet advertising strategy /

Facebook advertising predictions and Facebook advertising are one and the same: always evolving. With that in mind, as an advertiser, it’s crucial to stay up-to-date with the exciting opportunities available to market your product and brand, on the world’s biggest social platform. In this article, I discuss five Facebook advertising predictions you should know about to conquer

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5 Digital advertising trends that will skyrocket in 2018

advertising trends, digital advertising, Internet advertising strategy /

Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad campaigns. But mobile-first is not the only digital advertising trend that has pushed to the

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Are you content with your free content?

Internet advertising strategy, SEO BLOG /

Paywalls, donations, monthly subscriptions, stealing your processing power!?…..the internet’s struggle to figure out which model works best for service providers, content creators and consumers. Recently, Gizmodo broke the news that online torrent search engine, The Pirate Bay, had been caught trialing a new means of monetizing site visitors by getting them to mine cryptocurrency through

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