Chart of the day: Awareness of FIFA World Cup 2018 named partners and sponsors With the World Cup fully underway there is no doubt that it is amongst the largest platforms for brands to present themselves. The final of 2014 alone had 3.2 billion viewers tune in, which was just under half the population of the […]
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An introduction to the LGBT market, cautions, and advertising examples LGBT, you might ask? LGBT is the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may also use LGBT+ to be inclusive of additional members of this group. With the acceptance and visibility of people with various sexual orientations and gender-identities having increased and
25 of the best and the worst Christmas adverts from 2017, with reviews from the Smart Insights team The battle for the most popular Christmas advert is underway. It has been reported that UK companies will spend an estimated £5.6bn on marketing in the run-up to Christmas. While prime television spots alone are expected to
Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment in the advertising pie – native ads. But that’s about to change soon. On July 5, 2017, Google announced its AdSense Native ad, a product that would
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Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally. This spectacular growth makes it
