Internet Marketing Industry: Acquisitions

Salesforce will acquire Salesforce.org for $300 million

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry: Acquisitions /

  Salesforce.com Inc. and Salesforce.org announced Monday that the San Francisco tech giant will acquire the independent nonprofit organization for $300 million. Salesforce will absorb Salesforce.org into the Salesforce entity as a new business vertical. Rob Acker, the current CEO of Salesforce.org, will lead the new nonprofit vertical. In Monday’s statement, Salesforce said it would […]

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Akamai buys identity provider Janrain

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry, Internet Marketing Industry: Acquisitions /

On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two leading once-independent identity providers are now integrated into other platforms. In the fall of 2017, marketing/e-commerce/enterprise resource planning platform SAP bought Janrain competitor Gigya. Maintaining ‘digital trust.’ In its announcement, Akamai said the Janrain addition

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How effective acquisition strategies can drive growth

Channel: Martech: Management, Internet Marketing Industry: Acquisitions, Marketing Strategies Column /

For companies in the marketing industry, expanding your footprint is the name of the game. To penetrate new markets and broaden your reach with relevant customers, marketing executives must plot growth strategies for establishing their companies as leaders in the sector with the skills and technologies critical to success. Along with an organic expansion plan,

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Forrester decides to buy SiriusDecisions

A-From MTT, Channel: Martech: Marketing, Internet Marketing Industry, Internet Marketing Industry: Acquisitions /

One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm SiriusDecisions. The deal, which is expected to close in January, will cost the Cambridge, Massachusetts-based Forrester $245 million in cash. ‘Demand Waterfall.’ Forrester’s reports on various business, technology and marketing topics are designed for

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With Marketo mega-deal, Adobe’s reach just got a whole lot wider

A-From MTT, Channel: Martech: Marketing, Internet Marketing Industry, Internet Marketing Industry: Acquisitions /

Adobe’s image for its Sensei AI layer. With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC research director Gerry Murray and program vice president Melissa Webster in a blog post today, “solidifies Adobe’s position as the market leader in marketing campaign management.” “The

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Adobe to acquire Marketo for $4.75 billion

A-From MTT, Channel: CMO Zone, Content marketing, Email Marketing, Internet Marketing Industry, Internet Marketing Industry: Acquisitions, marketing automation, Marketing Tools /

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s 2018 fiscal year. Last week, unnamed sources had revealed to Reuters that Adobe was in negotiations to purchase Marketo, but neither company would comment at the time. Why marketers should care Adobe’s

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Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry, Internet Marketing Industry: Acquisitions /

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS and its

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