U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from $88.3 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report released Tuesday. Trends driving growth Digital ad giants. Large-scale ad companies are steering a large bulk of […]
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now, you know that rationalizing a single stack is hard. Bringing together two stacks or more is really complex,” said CabinetM COO Sheryl Schultz at this year’s MarTech Conference. Schultz moderated the “When Stacks
How to wed multiple martech stacks when companies merge Read More »
SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI Read More »
By Mark Zeni – 2 minute read When you’re writing for the blog on your website, it’s important to ensure that you’re targeting the right keywords, so that you can get your blog in front of the right audience. But how do you go about doing this? And how do you write your content with
By Mark Zeni – 2 minute read Freelance writing sounds like a dream job. If you have a keyboard and a computer, and maybe an internet connection, you can sit down pretty much anywhere and start making money. But is it really feasible to make a full-time income by writing articles online? Or is it
Is It Possible to Make a Full-Time Income Freelance Writing? Read More »
By Mark Zeni – 3 minute read Successful small businesses understand the importance of establishing a digital footprint. The reality is that now, more than ever, consumers are using their computers, tablets, and smartphones to find and analyze information before making a purchasing decision. In fact, 27 percent of consumers reported looking online daily for
3 Tips for Targeting the Right Audience on Your Small Business Blog Read More »
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023 The
Digital ad spending to top traditional for first time Read More »
By Guest Author – 3 minute read Have you found yourself watching your competitors on the top of Google results? If so, they likely have strong content ideas that people want to share. When people talk, discuss, or share your content, eventually, you are going to have lots of online traffic and an increase in
How to Quickly and Easily Steal Your Competitors Content Ideas Read More »
By Guest Author – 4 minute read After hours upon hours of hard work, you’ve now grown your WordPress site into a content powerhouse. Your next step is to turn it into a money-making machine. You shouldn’t have to sacrifice your WordPress website’s content and design when launching an ecommerce store. The team at BigCommerce,
BigCommerce for WordPress: A Scalable Ecommerce Solution Read More »
Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of respondents cited competition for talent as a key issue for their businesses. Many agencies say they are meeting hiring challenges head-on and are focused on growing and retaining
Digital agencies are hiring, focusing on retention in 2019 Read More »
