Interviews

John Lawson of Watching Amazon: Despite Letting the Dogs Out, Prime Day Was A Success for Amazon and SMBs

Amazon Prime Day 2018 started with a whimper,  a dog whimper, due to the site going down causing Amazon (NASDAQ: AMZN) to post pages with pictures of dogs on them while they tried to get the site back up.  But even with that inauspicious start (and an estimated $99 million of lost business), PD ’18 […]

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Broadway Entrepreneur Uses Business Live Steaming to Help Others

  Use business live streaming to share successes and failures and become part of a growing trend. Audiences want to see live streams where businesses reveal major mistakes and solutions. As humorist Sam Levenson said, “You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.” As

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Chuck Ganapathi of Tact.AI: Alexa Helps to Reimagine Relationship Between Sales Pros and Apps They Use

When Amazon launched its Alexa for Business (AFB) initiative last year, one of the launch partners invited early on was Tact.ai — a startup focused on changing the way sales people interact with their CRM systems using their voice.  In fact, they launched the first conversational CRM skill for AFB. And just last week Amazon, along

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Fred Studer of FinancialForce: To Grow in the Services Economy, You Can’t Just Package Up and Sell Products

Earlier this week, I attended Community Live 2018, the annual user conference put on by FinancialForce, an ERP and Professional Service Automation (PSA) cloud solution native to the Salesforce Platform.  One of the main takeaways for me came during FinancialForce’s CEO Tod Nielsen keynote, when he expanded  upon Marc Andreessen’s famous saying, “software is eating

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David Alexander of SAP Concur: Automating Expense and Travel Management Sheds Light on Company Spending Issues

Business of all sizes exert considerable effort keeping track of what they spend and what they take in.  And many have employees who travel to meet with customers and prospects in order to drum up business. Managing all of these expenses is a tedious, but important task. Though manually keeping track of it all could

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Steven Carse of King of Pops: Supporting the Local Community is Good for Growing a Business

At last week’s Xerocon event I had the pleasure of meeting Steven Carse, who cofounded King of Pops with his brother.  And what started as a natural ingredients popsickle company with a single cart in 2010 has turned into a company employing upwards of 250 people spread across eight cities in five states. Steven shared

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Marketing Minds: Interview with David Vallance

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: David Vallance I’m the Head of Content at a car leasing startup called LeaseFetcher, where I manage a distributed team of writers to produce on-site copy, marketing content and reviews. What is

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Jeff Brathwaite of 2 The Next Level: Alexa’s Secret Recording Gives Google An Opening in the Battle for the Smart Home

Usually my co-host for doing the Watching Amazon video podcast is my buddy, John “ColderIce” Lawson, but with him out of the country, I was lucky to have my friend, Jeff Brathwaite, web guru and Google Home/Assistant expert, join me. And it was perfect timing. Last week, it was reported Google outsold Amazon in the

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Anand Thaker of IntelliPhi: Adobe Acquisition of Magento Reinforces Importance of Martech to Digital Transformation

The 2018 Marketing Technology (Martech) Landscape Supergraphic was released last month. And just like last year, we caught up with Anand Thaker, who led the data research for this year’s landscape through his company, IntelliPhi. Anand shares with us some of his takeaways from this year’s landscape, including certain categories which went away, and why

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