March 28, 2018 The evolution of digital marketing platforms gives advertisers increasingly sophisticated methods for finding their audience and serving relevant ads to that audience. At its best, digital marketing platforms can improve the user experience for consumers by introducing them to products and services they are likely to be interested in, and deliver stronger […]
A great deal of conversations about artificial intelligence (AI) focuses on exciting, eye-catching aspects of the technology. But some of the most important and prevalent uses are the more mundane examples that are overlooked but helping millions of people everyday do routine tasks more effectively and efficiently. Advertisement Practical Applications of Artificial Intelligence David Parmenter,
Last year at Nextiva’s NextCon event, one of the featured presentations was from Lawrence Cole, the Head of Mid-Market, U.S. West for Google. It was such a good session that I’ve been wanting to have him join me for a conversation for this series ever since. 2018 Search Marketing Trends And this week I was
Last month, Twitter made a major announcement that left many social media managers mimicking the guy with blinking eyes GIF. In a move to combat the onslaught of spam and bot activity, the site said it would no longer permit simultaneous tweets across multiple accounts containing identical content. “One of the most common spam violations
How Twitter’s latest policy update to stop spam & malicious content is impacting brands Read More »
I have the honor of co-chairing CRM Magazine’s annual event, CRM Evolution, alongside friend and leading independent CRM analyst Paul Greenberg. The conference takes place next month in Washington, DC, and features a host of influencers and thought leaders in areas like customer engagement, artificial intelligence, blockchain, conversational interfaces, and other key technologies and strategies.
The Irony of Needing Machines to Be More Human at Scale – Small Business Trends Read More »
When many think about artificial intelligence (AI) today it’s usually centered around headline grabbing examples of it addressing the futuristic type issues and challenges. And because the media lens focuses on those “eye-catching” use cases, many small businesses don’t feel like AI is really something that they would benefit from. But, according to Jon Lee,
Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO,
Subscription business models have been gaining traction over the last five years, particularly with small business startups. But what impact are technologies like artificial intelligence and machine learning having on subscription business models? Machine Learning in Subscription Businesses Stefan Pretty, CEO and founder of Subbly, an all-in-one subscription eCommerce solution, shares how he sees AI/machine
iQor, a global provider of customer care and interactions, and Business Process Outsourcing (BPO) solutions, released the results of their “Customer and Product Experience 360” survey focusing on early adopters of connected devices like smart refrigerators, thermostats and speakers. Autumn Braswell, iQor’s Chief Operating Officer, shares a few of the key findings of the survey,
Vistage, a business advisory and executive coaching organization designed exclusively for CEOs, business owners and key executives, boasts having a membership of more than 21,000 expert leaders. And each month they partner with The Wall Street Journal on a small business confidence index that covers a lot of ground on what’s on the minds of
