Interviews

Cortana, Office 365, Bing, LinkedIn Connect Personal and Professional Life

While there are over 150 million phone devices with digital assistants like Siri and Google Assistant, and quickly growing smart speaker devices with Amazon’s Alexa on board, there’s another device that dwarfs these numbers in comparison. While they are considered voice-first devices, there are over a half billion Windows 10 devices (including Xboxes) with Microsoft’s […]

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2018 The Year Retailers Should Integrate Voice Tech into Shopping Experiences

Interviews, SEO BLOG / Good To SEO

I focused a few of the last conversations on the growing importance of voice-first technologies that have us swiping/typing less and talking more to our devices. And as consumer adoption of devices like Amazon’s Echo and Google Home, among others, takes off, companies need to get serious about how this will impact customer engagement. And

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AI, Immersive Tech and Conversational Interfaces Converge at Customer Experience

Interviews, SEO BLOG / Good To SEO

One of my favorite conferences of the year is this week’s Oracle Openworld, mainly because Oracle is a company that competes in a variety of business application categories. And they do have apps for the higher end of the SMB space. Unfortunately I was unable to attend this year, but very fortunate to speak with

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Churn and Retention are the New Conversion and Should be Treated as Such

Interviews, SEO BLOG / Good To SEO

It’s been almost four years since I spoke with Adobe’s Kevin Lindsay about how companies focus the overwhelming majority of their marketing resources on customer acquisition activities vs. customer retention. And during this week’s Inbound Conference put on by HubSpot, it appears that this is still the case, according to Des Traynor, cofounder and Chief

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Non-stop News from Amazon Provides Non-stop Lessons for SMBs

Interviews, SEO BLOG / Good To SEO / 1 Comment

I’ve been fascinated with Amazon (and devices from them) for years now. So much that I’ve been in the process (a long process …) of writing a book on how this one company has and continues to change the rules of customer engagement for almost every business. And as the years go by, maybe the

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SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing

A-From MTT, Channel: CMO Zone, Features & Analysis, Features: Get To Know, Interviews, Marketing Tools, SEO BLOG / Good To SEO

After a yearlong rebrand endeavor, SurveyMonkey launched its “Power the Curious” campaign in mid-July — an effort aimed at taking the survey-platform to a new level. “We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes people around a common mission,” says SurveyMonkey SVP of

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Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG / Good To SEO

Next month, Allocadia’s VP of marketing, Sam Melnick, and GE Digital’s VP of marketing operations, Neenu Sharma, will take the stage at the MarTech Conference in Boston. The two will cover how GE Digital uses Allocadia’s marketing management platform to to manage marketing budgets and set up a standard taxonomy across its marketing organization so

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We Believe Voice Will Fundamentally Change How We Interact with Technology

Interviews, SEO BLOG / Good To SEO

According to a recent NPR/Edison Research study of smart speaker owners, 42 percent of people surveyed say it has become essential to their everyday lives, 47 percent say they use it more now than they did when they first got it, and 65 percent say they wouldn’t go back to life without them. And of

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CabinetM CEO says companies do not have a handle on their marketing technology stacks

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG / Good To SEO

In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their their business objectives, Anita Brearton and her business partner, Sheryl Schultz, founded the marketing technology management platform, CabinetM. “We had this huge explosion of new technology in the market landscape, and people started

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Who Knew? A Small Business Powers Big Shows Like “The Voice”

Interviews, Livestreamed Livelihoods, SEO BLOG / Good To SEO

The team at Telescope.tv might be small in size, but the interactive experiences they deliver are globally scalable. As a social and video solutions specialist for Fortune 500 brands such as CNN, FOX News, the NBA, Vans, Twitter and Facebook, Telescope has a client list any small business would envy — including all the case

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