It’s been about five years since Account Based Marketing (ABM) has hit the B2B business mainstream. But many folks still don’t know what exactly it is. And how it fits into some of the other acronyms floating around. Like CRM and SFA. So I was able to catch up with Sangram Vajre. He’s cofounder and […]
Sangram Vajre of Terminus: ABM is B2B, and LinkedIn is Marketing Read More »
Although my last conversation took place at the end of 2019, it’s a perfect way to start the new year off with the series. I’ve known Leyla Seka for many years going back to when she was heading up Salesforce’s Desk.com division. She left the company last year after being there for eleven years of
Investor Diversity Needs to be Increased Among Angels Read More »
I spent this week at Dreamforce. Salesforce created this as its huge annual event in San Francisco. And, as usual, the event featured non-stop activity. Attendees discover so many things to see. They also find so many people to meet. I found it impossible to get to everything and everyone. But the event offered a
A Digital Evangelist is about Listening, Learning, Sharing and Storytelling Read More »
I recently asked a number of CRM industry executives how they thought artificial intelligence could help SMBs with some of the big challenges they face using CRM applications. This was all inspired by a poll question we posed to the Small Business Trends community, which found the following results: Why Small Businesses Need CRM One
Benefits of Mixed Reality Offer Opportunity to Enhance Sales Experience Read More »
In the latest video CEO Dan, Morpheus Network and Simon discuss Morpheus.Network’s technology and how they optimize supply chains. It is accomplished by the Morpheus.Network SaaS middleware platform, which seamlessly integrates legacy and emerging technologies. Morpheus.Network simultaneously provides supply chain managers with a digital footprint, providing shipment and item visibility for automating safe and secure
CEO Dan, Morpheus Network, Simon Cocking Read More »
Amazon 2019 Third Quarter Earnings Shock Amazon reported third-quarter profit of $2.1 billion yesterday, or $4.23 a share, on sales of $69.98 billion. Now to me that sounds pretty good compared to sales of $56.58 billion a year ago, but earnings declined from $5.75 a share, the first time Amazon earnings decreased year-over-year since June
Expired Food, Rogue Selling Coaches Add to Tough Earnings for Amazon Read More »
Interesting interview with Neil Hunt, the former Netflix CPO who has launched a major diversity initiative supporting the next generation of tech leadership at Durham University. What is your background briefly? Does it seem like a logical background to what you do now? I studied computer science and electronic engineering, and went on to a
Encouraging Diversity creating a legacy, Neil Hunt Read More »
About a month has passed. And I haven’t gotten on a plane. Or gone to a conference. But I still got the opportunity to speak with Clate Mask. We discussed the two-year transformation his company InfusionSoft went through to become Keap. I eagerly anticipated this conversation. After all I have known Clate and followed InfusionSoft for
Leadership Harder to Transform Than Products and Platforms Read More »
Last week I attended Zoho’s Developer Conference in their Pleasanton CA office and had a chance to sit down with co-founder and CEO Sridhar Vembu for a wide-ranging conversation. The value of corporate culture was among the topics we discussed. SBT publisher Anita Campbell and I did an “ask me anything” session with Vembu earlier
The Only Durable Capital We Have Comes from Our Corporate Culture Read More »
Quick catch up with our Chief Editor, Simon Cocking, who will be speaking in Bordeaux this week at the Fin&Tech event, more information about the event here. 1 min pitch for what you are doing now? Lots of things going on, always good to have a mix of projects happening, and one usually helps to
