Interviews

PPC For Noobs: Tips for Starting Your New Job in Digital Marketing

Starting any new job is difficult: Getting a lay of the land from office desk maps, realizing who is in charge of what, and discovering the ins and outs of whatever industry in which you’ve chosen to work. I was ruminating on my early days working in digital marketing and the stress it brought me […]

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Master the Art of Managing Your Millennial Employees with These Simple Insights

Ramon Ray talks about the intricacies of working with today’s 20 and 30-somethings with Chris Tuff. Chris is the author of the USA Today and LA Times bestselling book, The Millennial Whisperer: The Practical, Profit-Focused Playbook for Working With and Motivating the World’s Largest Generation. Chris shared that he fell into the technology space after 64

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SMBs Satisfied with Digital Transition Miss Out on Digital Transformation

Last year I caught up with my buddy Joe Galvin. Galvin serves as Chief Research Officer of Vistage. The business advisory and executive coaching organization’s membership includes more than 22,000 business owners and executive leaders. Recently I caught up with him again. And we talked about a phrase that continues to get a lot of

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Selling on Amazon Not as Important as Having Your Own Branded Site?

I attended Magento Imagine last week. And it gave me the chance to speak to Brooks Robinson. He acts as CEO of Springbot. The company built this marketing automation application specifically for SMB e-commerce retailers.  The company has served this audience for seven years. And they also act as a long time Magento partner.  So

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Making Mobile Shopping More Seamless is a $9 Billion Opportunity

I’m smack dab in the middle of seven weeks of seven industry conferences. And yes I’m still in Las Vegas.  But this week I got the opportunity to check out Magento Imagine. This event serves as the eCommerce platform’s annual user conference.  This year’s Imagine marked the eighth time Magento held the conference. But this

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How is Chick Fil A Using Voice Technology? – %%sitename%%

Last month at a CRM (customer relationship management) conference I ran into my supervisor at my very first professional job, Jay Duff.  Back then we helped sales reps use CRM to manage their territories. But today Jay works at Chick-fil-A leading some of their development around analytics, artificial intelligence and speech technology. Jay shared a

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