Interviews

You Don’t Need to Be Shaquille O’Neal to be a Celebrity CEO

I’m sure the Small Business Trends audience knows who Ramon Ray is. In fact most folks in the small business community here in the states have probably seen him speaking at industry conferences, moderating panels, running sites like SmallBizTechnology.com (which he recently sold) and publishing Smart Hustle Magazine (and running its annual conference), and writing […]

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Sridhar Vembu of Zoho: A Corporate Culture of Humility, Trust, Belief and Insane Ambition Is Key to Our Success

Interviews / Good To SEO

Forty-five million people use at least one of the 45 business apps Zoho offers in the cloud. And the vast majority of those fall under the heading small and midsize business users. About 1,600 of these folks were in Austin, TX this week for the company’s big user conference Zoholics. One of the things that

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Small Business Is a Real Business Unit For Salesforce, Not Just a Product

Interviews / Good To SEO

A few months ago during Salesforce’s annual analyst summit, I got the opportunity to spend a few minutes with Meredith Schmidt. Meredith serves as Executive Vice President & GM of Salesforce Essentials & SMB. Salesforce Essentials consist of the company’s products aimed at the small business market. But something else really caught my attention in

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Customer Experience Today is About Data, Content, Design, and Curiosity

Interviews / Good To SEO

Last week in Vegas, my CRM Playaz co-host and friend Paul Greenberg and I were hanging out at Oracle’s annual MCX (Modern Customer Experience) conference. It’s a showcase the company uses to announce new applications and services to their customer experience platform, Oracle CX. But it also presents a nice opportunity to get a glimpse

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What is the Biggest Moment in the 25 Year History of Digital Marketing?

Interviews / Good To SEO

Yesterday I had the opportunity to participate on a panel focused on the future of customer experience at Oracle’s MCX (Modern Customer Experience) event held in Vegas. The panel was a lot of fun because I got to sit on the panel with a couple of old friends and CRM industry thought leaders — Beagle

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What marketers can do next time a major social network (ahem, Facebook) goes down

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Interviews, LinkedIn, Pinterest, Social media marketing, twitter / Good To SEO

Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but so were the Facebook-owned apps Instagram and WhatsApp. During the downtime, social media managers and advertisers took to Twitter to bemoan the platform’s blackout, many not sure what to do

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The secrets to developing a high-performing martech team

A-From MTT, Channel: Martech: Management, Interviews / Good To SEO

Martech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing list of marketing challenges, but none of the 6,500+ solutions matter if a company doesn’t have the right marketing technology team in place. Knowing what it takes to be an effective marketing technologist

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Marketers say they’ll adapt to a changing Facebook

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Interviews, Legal: Privacy, Social media marketing / Good To SEO

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want

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March 8, 1999 – The Day Salesforce Changed the CRM Game Forever

Interviews, Salesforce / Good To SEO

Do you remember what you were doing 20 years ago today? I was working for PricewaterhouseCoopers helping to build up the CRM practice in Atlanta … but on a project in Mobile, Alabama. That is another story all to itself. But, I digress … In 1999, CRM was a four-letter word to most people involved

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Searcy, Arkansas is the Winner of Small Business Revolution Season 4

Interviews / Good To SEO

Deluxe Corporation’s half million dollar revitalization prize package, known as The Small Business Revolution — Main Street will be awarded to the town of Searcy, Arkansas. The announcement was made on February 26, 2019. Two weeks prior in New York City, Small Business Trends chatted again with Amanda Brinkman, Chief Brand and Communications Officer at

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