Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more difficult for a rapidly evolving and growing field like paid media, a field that demands specific skills and abilities that aren’t often easily reflected in […]
How to Hire the Right Paid Media Professional for Your Business Read More »
Oleg Shchgolev, CEO and Co-founder of SEMrush, also created SEOquake that was released in 2006. SEOquake was the inspiration to creating something more complex. Then SEMrush was born with the help of his partner, Dimitri Melnikov. Today, SEMrush has 10 years in the market with 500 employees, revenues close to 100 million, and about 2
Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev Read More »
How will your company become top-of-mind in 2019 and beyond? Sometimes a simple modification to a business policy can lead to that memorable, unique edge. Even if your industry is more than 300 years old. Small Business Trends chatted with Sarah Binder Mehta about hitting all the right notes in a traditional niche. After graduating
Is 2019 Your Unique Year? Tips on Becoming and Staying Top-of-Mind Read More »
Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of respondents cited competition for talent as a key issue for their businesses. Many agencies say they are meeting hiring challenges head-on and are focused on growing and retaining
Digital agencies are hiring, focusing on retention in 2019 Read More »
Oracle’s Netsuite division recently put out the Future of Retail report (free with registration) in partnership with Wakefield Research and The Retail Doctor. The global study of 1,200 consumers and 400 retail executives across the U.S., U.K. and Australia found a huge disconnect between what retailers think shoppers want, and what shoppers actually want. Major
Customer Service Perception Is Way Lower Than Retailers Expect Read More »
Kate Burnett, MD of DMA Talent, discusses the growing need for neurodiversity awareness in the professional world with the chief marketing officer of Direct Line Group, Mark Evans An underutilized talent pool – neurodiversity awareness There is an increasing demand within the data and marketing industry for analytical, data-minded individuals, which will inevitably lead to
It’s time for the data and marketing industry to embrace neurodiversity Read More »
I’ve been on a bit of a kick to start the year on the theme of “doing good and doing good in business.” The result can make for win-win outcomes and opportunities for small businesses to build important relationships. And during this week’s Zoho Analyst Day among the presentations focused on the road ahead for
Zoho University Provides High School Grads Tuition-Free Skills Training Read More »
I think we can all agree that it’s a lot of money. Could you turn down a $2.5B partnership with Coca-Cola for your business? Furthermore, why would you? This is exactly what Harvard trained Phuong Tran, the deputy CEO of the THP Beverage Group, a leading beverage company in Vietnam did with her father. The
Could You Turn Down a $2.5B Partnership With Coca Cola? Read More »
Earlier this week, Facebook launched their 3.5 Degrees podcast focused on sharing stories of entrepreneurs building successful businesses and giving them an opportunity to have conversations with well-known successful business people in their industries. It’s a really great idea and very well executed way of storytelling that is both entertaining and informative. The inaugural podcast
Two Blind Brothers: Before It was a Business, It was a Mission Read More »
The huge annual Consumer Electronics Show (CES) is wrapping up today, and it seems for the second year in a row smart devices with voice assistants like Amazon’s Alexa and Google’s Assistant were the talk of the show… pun intended. With Amazon recently announcing they’ve sold over 100 million Echo devices, and analyst estimates saying
As Smart Speakers Get Popular, Voice Assistant Security Concerns Raise Read More »
