Interviews

Here’s why The New York Times broke down its martech and engineering silos

A-From MTT, Channel: Martech: Management, Internet Marketing Industry, Interviews, MarTech Conference /

Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ Pamela Della Motta, director of product […]

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Taylor Schreiner of Adobe: Voice is Already Impacting How We Shop Today

Interviews /

Well, after the bomb Amazon dropped yesterday announcing an arsenal of Alexa-enabled devices – from microwaves, cars devices, wall clocks, outlet plugs, subwoofers – it’s easy to see we’re a quickly moving into a voice-first world.  But the reason for all these new voice-enabled devices is because we kind of like talking to them, according

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Ogilvy’s Michael Tidmarsh: Creative agency models are changing to accommodate growing use of tech

A-From MTT, Channel: Martech: Management, Interviews, MarTech Conference /

Advertising agencies have evolved quite a bit since the turn of the century, mostly due to the exponential growth of data and technology in marketing. But how have agencies changed as a result of technology? In an interview this week, Michael Tidmarsh, chief technical officer for Ogilvy Worldwide, shared his thoughts about how agencies have

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Are content blocks the future? And, what’s the benefit for SEO? • Yoast

Announcements, Gutenberg, Interviews, Schema.org, WordPress /

In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks.

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In the Future, Experience Using Intelligent Agents May Help You Get A Job

Interviews /

It’s been nearly three years since I had the pleasure of speaking with Dennis Mortensen, founder and CEO of X.ai — the service behind Amy and Andrew — autonomous AI assistants who schedule meetings. Since three years in tech is like 20 years in real life, and with smart, digital assistants being at the top of

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Facebook is Partnering With the National Urban League to Train Small Businesses

Interviews /

Back in June of this year, Facebook pledged to train 1 million US business owners by 2020 and equip more people with the digital skills they need to compete in today’s workplace.  To help them meet that goal, this week the company announced a partnership with the National Urban League (NUL) to offer free training in

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