How to Sell to Match the 3 Types of IT Decision Makers

B2B Marketing, b2b marketing strategy, IT decision-makers, Strategy /

When you are in the IT B2B arena, chances are you will deal with different types of decision-makers in different levels of management. These people can be the IT Managers, CIOs, CTOs, VPs, or CEOs. If you are lucky enough (pun intended), you might find yourself like a bouncing ball as one decision maker tells […]

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