What content marketing secrets did your father teach you? Okay–I admit that content marketing runs in my family. But I bet that your dad taught you a thing or two about content marketing! My dad was a big New York City publisher. Before you think New York Times or Daily News, let me clarify:My dad—not […]
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Think that your email newsletter is too small to be worthy of your time and attention? Wonder if you can outsource your content especially your newsletter to the intern? Ann Handley doesn’t! When a Dutch reader asked why she had only written 4 blog posts in 2017, Handley decided to rethink her personal brand’s email
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When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your
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To understand the 2018 marketing implications, let’s examine the 5 Top 2017 Marketing Trends. The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017): Generate traffic and leads Prove marketing ROI Secure sufficient budget Top 2017 Marketing Challenges – Hubspot Chart No surprise—every business, no matter how successful, needs to continually attract
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Marketing Podcast with Joe Pulizzi and Robert RosePodcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, Chief
2018 B2B Content Marketing Trends [Research] With one or more devices within arm’s reach ready to deliver information it’s no surprise B2B content marketing continues to be core to business success. If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research
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60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach. Even worse your content has no chance of
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Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML. A book
How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content curated
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5 Column Types Every Content Marketer And Blogger Needs Is recurring content part of your editorial content mix? Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule. It’s cyclical content your readers actively seek. Think Page Six, the New York Post’s gossip page. Go high-brow with
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