Realistically, not all of your marketing campaigns are going to generate the results you’re after. Some might fetch good results, while others might convert badly. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current […]
Top Marketing KPIs that Every B2B Company Needs to Track Read More »
Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within
The Only 4 Marketing/Content Marketing KPIs That Really Matter Read More »
By Bruce Hakutizwi If you’ve ever watched ABC’s Shark Tank, you’ll know the Sharks are at their most vicious when the contestants pitching their business ideas don’t know their numbers. They’ll pounce when questions about basic metrics like revenue, profit margin, and cost of customer acquisition are met with feeble replies of “Ummm…” and “Well…”
Buying a Business? 5 Essential KPIs You Need to Review Before You Buy Read More »
