So, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, as a marketer or assistant, it’s important to understand how this channel will help to reach your company’s online goals. Google Ads is the leading […]
PPC advertising: Eight questions your boss will ask Read More »
November 9, 2017 Building a new campaign from scratch can be challenging. You can easily miss keywords or add keywords without search volume. Plus, even if you have a great list of keywords, it can be challenging to organize them into tightly themed groups. Using AdWords Keyword Planner can be an excellent way to get
Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns Read More »
When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market
