Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. If you want to get more clicks from search results, you need to optimize how your site looks in those search results. […]
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One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding on competitors’ brand or product names. For example, if you’re in the athletic shoe/apparel industry, you’d
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Whether you are building out your first campaigns for an account or making optimizations to one you have managed for years, the Google Keyword Planner is a great tool for every digital marketer to have in their back pocket. I have always found that when working on any Google Ads account, any tool that allows
Do you know the triumph when your content finally hits the first page of Google and attracts significant traffic? Unfortunately, nobody is safe from a sudden drop in rankings. The thing is that the reasons for it may be different and not obvious at all. In this post, you’ll discover what could cause a sudden drop
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If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from
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Google receives over 1.2 trillion searches every year. It’s no surprise why content marketers are spending so much cash, effort and energy into targeting them – and bringing ideal customers to their website via search. But in order to target them, you need to focus on one thing: keywords. The words, phrases and sentences that
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One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if
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Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. It can be hard to pick the right tags for a post. But they are important and that’s why we’ll explain how
Tagging posts properly for users and SEO • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Google can read and analyze texts very well. Google understands that ‘walk’, ‘walking’, ‘walked’, ‘walks’ all boils down to the same thing. Also, Google knows that ‘baby’
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer –
