Making people click through your ad is just a small part of the whole marketing process, you also need a great landing page to get them to convert Paid campaigns are considered to be the best choice if you want to drive quick results, as they really do get those results. However, paid ads aren’t […]
12 questions to ask when creating a landing page Read More »
CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen
Conversion rate optimization: Marketing’s most underused weapon Read More »
5- Step formula to help you optimise landing page performance A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing page is aimed at lead generation or driving traffic to other pages on your
Resurrect your landing page performance [ Formula ] Read More »
Landing pages are a crucial ingredient in a successful inbound marketing campaign strategy. Having more landing pages can help companies grow conversions by almost 50%! Often in marketing, you will find that less is more, but this is not the case with landing pages. As they are specific, full of core information and dedicated to
Learn the best practices for landing page optimization to help generate quality leads for SaaS Landing pages are the heart of any inbound marketing campaign, mainly because they have the unique ability to convert complete strangers into qualified leads. Surprisingly, 44% of B2B companies direct visitors to their website’s homepage rather than to a specific
10 landing page optimization tips for SaaS to generate more leads Read More »
Chart of the Day: Cross-industry benchmarks for B2B services, Travel, Healthcare, Legal and Education sectors ‘What does good like?’ ‘How do we compare?’ are common questions when businesses are reviewing their conversion rates. It’s useful to have conversion statistics to compare your conversion rates against if you’re serious about CRO (conversion rate optimisation). If you work
Average Landing page conversion rates for Lead Generation Read More »
