Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. Think about it. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a […]
Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to load? It’s a clear sign of how long waits—by “long,” I mean more than 3 seconds—can take a chunk out of your bottom line. But, heck, it’s also kinda intuitive, right?
If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed. For context, if it takes more
Back in October, we were the first to claim that 2019 will be the year of page speed. We’ve got our eyes on the market and lemme tell you: Google is sending serious signals that it’s crunch time to deal with your slow pages. Faster pages are a strategic marketing priority. And sure enough, Google
Page speed matters. We’ve been hearing it for years, though any one of us would be forgiven for letting it slide. There are other priorities, after all. Marketers have been busy ensuring content is GDPR compliant. We’ve installed SSL certificates, made sure that our pages are mobile-responsive, and conducted conversion optimization experiments. Some of us
Ever heard the saying “Cart before the horse”? Or “You have to crawl before you can walk”? Or “You can’t put lipstick on a landing page with 27 links”? That last one may be exclusive to landing page software employees, but the sentiment is the same. Unless the foundation of your landing page is strong,
For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t already done some research—you might be wondering what all the fuss is about (or wondering why a landing page and conversion platform like us hasn’t mentioned this trendy topic yet). Well, we’ll get to all of
Are Amp Landing Pages All They’re Cracked up to Be? Read More »
We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. However, when used across the board, this advice can backfire. As an example, one of
Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? Read More »
Year round Liz and Bill Farrell, a husband and wife team, work the dirt at Fat Stone Farm in Lyme, Connecticut with their two kids. After making the move from cubicles to the great outdoors, the Farrells realized they loved growing fresh food, and creating healthy, farm-grown products ranging from elderberry apple shots to their
See These Merchants’ Shopify Landing Page & Facebook Ad Combos Read More »
In 2018, video marketing has become ubiquitous in news feeds and it’s one of the best tools for persuasion you have available to you. In fact, 72% of businesses say video has improved their conversion rates. Naturally, because your landing pages are designed to persuade and convert, it makes total sense you’d want to use
Are People Watching Your Landing Page Videos? Use Google to Check Read More »
